Captured by Petra Collins, the Gucci Ophidia tote bags available for the Gucci DIY customization service. Choose from letters in leather, crocodile, python or felt with crystal studded letters from the Gucci alphabet to appliqué onto the bags—one on either side. Through a new dedicated tool on Gucci.com, customers can view and personalize DIY products online in real-time. Gucci DIY is available exclusively on Gucci.com or with an in-store app in Gucci Wooster. Discover more on.gucci.com/DIYTotes_.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
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